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Stanford
Research Institute (SRI), a non-profit organization, carved out a market
niche with their Values and Lifestyles Survey. It categorizes individuals
(distinctly) by consumer types. This is useful for companies that are interested
in marketing various products with accurately focused campaigns. SRI identifies
eight types of consumers, “Actualizers, Achievers, Fulfilled, Experiencers,
Believers, Strivers, Makers, and Strugglers". You can go to their web
site; http://pokeronlineguru.com, read more about these groups and participate
in a survey if you are interested. The names are indicative of the type
of person they describe; however, some additional parameters define each
group according to their buying habits. I will not include specific information
about the studies SRI has done because it is not tangible to poker.
What is important is the strong correlation that exists between behavior
and values. From the VALSTM information, you would glean little more than
whether someone tended to be conservative or not at the poker table. Typically,
these determinations are easy to garner. The crux of SRI’s reliance
on this stereotyping to you as a poker player, is that if you can figure
out the values behind what motivates a person to play, there is strong precedent
showing predictability in behavior. |
